Write a catchy blog in 4 steps

Writing a blog is harder than most people think. It must attract attention, must connect with the wishes of your target audience and in addition, a good blog will generate more traffic to your website. To prevent you from staring at your screen for hours and having to shake every sentence with difficulty, we have four steps have been drawn up for you below.

Step 1: Preparation

The first step starts with preparing your blog. The story you are going to tell must match the target audience. So first of all, map out the target group or create a persona. Think from this group and not from your wish to sell a product, for example. The people who read your blog probably want more then only know a product, and are looking for information or the story behind it. It is important that you attracts attention.

If you know who to write for and what their wishes are, it is important to understand the purpose of your blog determine. For example, do you want to get more brand awareness or do you want to bind customers to your brand? maybe do you want to generate more traffic to your website with your blog, but that is not the purpose of your writing? story. That's the action that comes later.

Step 2: Choose your subject

Okay, you know who you're going to write for what purpose. Now you need to decide what topic you are going to write about. This can be a tricky part. To avoid having to think long about a suitable topic, you can take a few steps. For example, you can look at your competitor's blogs. You can also get a conduct keyword research or ask your customers what they would like to learn or want to know. After all, it has to arouse the interest of your target group.

Step 3: Structure your story

A blog should have a logical structure. If you find this difficult, you can use the AIDA formula. This formula is widely used in online marketing with which you can realize your goal step by step with a story. Whether it's selling a product, getting email addresses or if you just want to grab the reader's attention: thanks to the AIDA formula, you'll come a long way.

• Attention: It is important that you attract the attention of your reader. So write a catchy title for it makes your reader want to read on;
• Interest: The reader must be triggered to continue reading. So make sure the reader sees your blog finds interesting. Name, for example, the advantages of the product, what the solution is for the described problem or something the reader can identify with. The latter in particular will ensure that the interest of the reader is awakened.
• Desire: You have to make the reader long for your solution. Therefore, try to convince. You can do this by, for example, summarizing the benefits with bullet points.
• Action: Time for action! This is what your entire text revolves around: trying to persuade the reader to take action to go. This is, for example, registering for the newsletter, purchasing the product or request a brochure.

Step 4: The final check

Yes, the text is written. Now it's time to read your story. Are there no spelling mistakes? To walk did all the sentences go through? And most importantly: does your story come across well? It is also important that you don't exaggerate in your blog, but be honest with the reader. If you are satisfied with your written artwork, it's time to publish it. Exciting!