SEO Copywriting
Writing catchy, relevant texts is an important part of SEO. The text must be relevant to the reader, but with SEO copywriting it is also important that Google understands what the text is about. This is because it allows you to appear higher in Google when certain keywords are searched. This leads to more visitors, more awareness and more authority.
You can hire Popi's experienced copywriters for SEO copywriting. This means that we write the texts for you. This way you can continue to focus on your own work, while we take care of this part for you. We write catchy, well-paced and relevant texts to appeal to both the reader and Google.
Request a quote
Let us know what you need and our team will get back to you with a customized quote. If you have questions first, you can also fill out the form below.
SEO copywriting is more than just writing texts
For who are we writing? Writing catchy, well-flowing text is of course what SEO copywriting is all about. Yet it is more than just writing lyrics. Before a catchy SEO text is actually on paper, a lot goes into it. For example, we must first determine the target group and the writing style of the text. Who is the target group and how can we best address it? The writing style of the text must also be considered. For example, a text can be convincing, but it can also be informative or it can contain a commercial touch. This is done on the basis of a strategy. In addition, the content must fit well with the website on which the text will appear.
Research We must also carry out a keyword research in advance to find out which keywords you need to score on in order to appear higher in Google. Once the target group, strategy, writing style and keywords have been determined, it's time to do research. With the right information, a catchy text can be written. We then need to incorporate these keywords into the text, but we also need to add internal links in the text. This is important to create a natural link profile. Adding title tags and a meta description are also part of the tasks of SEO copywriting.
Trends Furthermore, we ensure that we stay informed of the latest trends and developments. For example, E-E-A-T is an important development by Google when we talk about creating content. E-E-A-T is about authority, credibility and reliability. Google attaches great importance to it if your text meets these points. Popi's copywriters try to implement this as much as possible, so that your text scores well with Google and your text can subsequently appear higher in the search results.
Follow-up Once the text has been published, it is important to check the results of the texts. How does the text score, and what does this do to your position in Google? At Popi we can also take care of this task for you. Please note that you cannot immediately view the results: it is a long-term process. That is why it is important to regularly view the results and, if necessary, optimize the texts again. This way we keep your text up to date and ensure that it continues to score. SEO copywriting therefore involves various tasks.
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Lilian Boers
Copywriter
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Hieke Hulzebosch
Copywriter
Who is SEO copywriting for?
SEO copywriting is suitable for anyone who wants to score higher with a website. Consider, for example, online stores, marketing agencies and companies.
Online stores
An online store consists of products and these products naturally include a product description. These products are often divided into categories, which also include content. In addition, many online stores have a blog, where, for example, more background information is provided about the products.
Marketing agencies
It is an option for marketing agencies to purchase white label texts. We at Popi will then write the texts for the marketing agency's customers. Consider, for example, blogs for the website or content for a landing page.
Businesses
A company site often consists of various pages and blogs. For example, consider an information page about which services or products are offered. For all of the above-mentioned texts, it is important to apply SEO copywriting, with which you ultimately want to appeal to the reader and score higher in Google.
Different possibilities
There are many different ways we can apply SEO copywriting.
Blogs
A blog is a text in which information is often provided. For example, consider information about the product you sell.
Pages
Your website consists of different pages. Consider, for example, the homepage, but also an about us page or a blog page.
Landing pages
A landing page is a page that a visitor ends up on after a call to action, for example when an advertisement has been clicked. A landing page must also be filled with catchy, relevant content.
Product texts
Do you have an online store? Then of course you offer products. For these products you must also provide background information about the product, which is called a product text.
Develop a
Content Strategy
You can develop a content strategy using the following 4 steps.
What do you want to achieve with your content?
Before you start creating content, it is important to determine what you want to achieve. For example, you can start with a small goal such as reaching more visitors. You can then expand your goal to increase brand awareness or authority. Try to be as specific as possible by also thinking about the time frame, but also remain realistic.
Who is the target group?
If you have an idea of what you want to achieve, it is important to determine the target group. Which target group does the customer you want to address fall into? Try to define the target group as specifically as possible, so that the content can perfectly match the wishes of the target group.
What does your company stand for?
It is important that you show what your company stands for in your content. It is possible that sustainability plays an important role for you and that you also want to show this to the target group. Also make sure you tell what sets you apart from the competition. It is important to then incorporate this into your content.
SEO copywriting
Once you have the steps above in mind, it's time to write the content. You can of course outsource SEO copywriting to Popi. We have experienced copywriters who can handle this for you. This way you can focus on your own work, while we do what we are good at: writing texts.
Integrated into your workflow
The written content is then matched with your workflow. This way you have to worry about it as little as possible. We place the written content directly in your system, we plan it and we add images.
When we write a blog for an external website, we ensure that a link is included in the text that helpfully points to your website. In addition, we can also ensure that internal links are incorporated into the text, for the most natural link profile possible.
You can also choose to check the texts before publication. It depends on what you like: customization is always possible. In this way, SEO copywriting can be completely tailored to your wishes.
Special content packages
We have put together these content packages especially for customers who want to keep their website up to date with fresh pages and blogs every month.
For other options: request a quote!
Basic
This basic package is suitable for companies with a small site, we will create 3 blogs or pages per month.
€ 250,-
/ per month
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3 blogs or pages: 800-1.000 words each
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Content strategy
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Keyword research
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Experienced copywriters
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Minimum period: 6 months
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After 6 months, monthly terminable
Medium
For companies who want to build out their website with new pages and blogs, with 6 pages or blogs per month.
€ 500,-
/ per month
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6 blogs or pages: 800-1.000 words each
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Content strategy
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Keyword research
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Experienced copywriters
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Minimum period: 6 months
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After 6 months, monthly terminable
Large
10 blogs or pages per month of fresh content for your company website, keep Google coming back for it!
€ 750,-
/ per month
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10 blogs or pages: 800-1.000 words each
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Content strategy
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Keyword research
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Experienced copywriters
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Minimum period: 6 months
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After 6 months, monthly terminable
The above packages have been put together based on our experience, if there is no package that meets your needs: we also offer customization! Contact us for the possibilities.
Important questions and answers
What is the difference between SEO copywriting and regular copywriting?
SEO copywriting optimizes texts for search engines using keywords, technical SEO elements, and relevant content to meet the needs of the target audience. The goal is higher search engine rankings and more organic traffic, while keeping texts engaging for readers. Regular copywriting focuses on general purposes like filling web pages or providing basic information, without specific SEO strategies. These texts often inform but lack the elements needed to perform well in search engines.
Can you optimize existing content for SEO?
Yes, we can analyze and optimize your existing content by adding keywords, improving text structure, supplementing content, adding internal links, and optimizing meta tags, so that both the target audience and search engines can better understand and appreciate the content.
Why should I choose SEO copywriting over AI-generated content?
Handwritten SEO copywriting provides high-quality, relevant content that better matches user search intent. Google values unique, in-depth texts and may penalize AI-generated content if it is perceived as shallow or inauthentic. Investing in handwritten content helps achieve higher search engine rankings and sustainable results.
How do you determine the right keywords for my texts?
We start with a thorough keyword research using tools like Ahrefs and SEMrush. We analyze the search intents of your target audience and select keywords that are relevant and have high search volumes.
What is the process for starting with SEO copywriting at Popi?
The process begins with an initial consultation to understand your needs and goals. We then conduct keyword research, determine the strategy and writing style, and start writing and optimizing the content.
Questions about SEO Copywriting?
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Contact us for a customized quote
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