Whitelabel Linkbuilding

At Popi you pay exactly the publisher price, without any markup. No hidden costs, no monthly fees. The margin you charge your client? 100% yours. We work behind the scenes while you maintain the client relationship, or you use our platform yourself and manage the link building directly.

No monthly costs
No markup on publisher prices
Your margin to your client is 100% yours

Request a whitelabel partnership

Discuss the possibilities for your agency
Our SEO-consultants are always ready to help

What is whitelabel link building?

Whitelabel link building means that we carry out the complete link building process for your clients, while you present it under your own brand name. Your clients will not know that we are involved. This allows you to offer link building as a service without having to build your own team.

Many marketing agencies choose whitelabel link building because it allows them to scale up quickly without extra staff. You keep control over the client relationship, and we ensure the execution and quality of the link building campaigns.

Looking for link building for your own website instead? Check out our managed link building for end clients.

Why outsource link building as an agency?

Building an in-house link building team requires specialist knowledge, a network of publishers and the right tools. That is a significant investment, especially if link building is not your core business. By outsourcing this to Popi, you immediately have access to our extensive network of thousands of websites, experienced SEO specialists and a proven process.

Offer your client a complete SEO package including link building
No overhead of an extra team
You determine the strategy yourself, together with your client
We take care of the execution, but selecting links yourself is also an option

Built for agencies with multiple clients

Whether you have one client or fifty: our platform and team are ready to scale with you. Each client gets their own team on our platform, giving you a clear overview and making it easy to manage multiple projects simultaneously.

Your dedicated account manager knows all your clients and ensures that each campaign gets the attention it deserves. This way, you can focus on acquiring new clients and growing your agency, while we take care of the link building in the background.

The benefits of whitelabel link building

Your brand, our execution

You are the point of contact for your client. We take care of the execution behind the scenes.
Scale without hiring

Take on more clients without expanding your team. Our SEO specialists and writers are ready for you.
Transparent pricing

You always have insight into costs per client. Set your own margin and keep full control over your pricing.
Dedicated account manager

You will get a personal account manager who knows your clients and ensures the campaigns run smoothly.

What agencies find frustrating about whitelabel partners

Recognize these problems? At Popi we do things differently.

Hidden markups

Many partners charge 30-50% on top of publisher prices. You pay along without knowing how much. At Popi you pay the actual publisher price.

Double work

Receiving Excel lists without context? At Popi you have your own dashboard with live insight into all campaigns, placements, and results per client.

Poaching the end client

Some partners approach your clients directly through a back door. At Popi we never have direct contact with your end client, guaranteed.

Black hole workflow

No idea when which link is being placed, no insight into the pipeline. At Popi you log in and see the live status of every campaign.

Traditional agency vs Popi

Traditional agency

Popi

Pricing

20-50% markup on publisher prices, no insight into actual costs

No markup on publisher prices, you determine your own margin

Cost structure

Monthly fee or minimum spend, even without active campaigns

No monthly costs, you only pay per placement

Website selection

Limited selection from a fixed, often outdated list

Choose from over 52.000 websites, filtered by niche and quality

Dashboard & reporting

Excel lists after the fact, manual reporting to your clients

Live dashboard per client with order status, links and costs

Content quality

Generic articles without tailoring to the target website

Content briefing per placement by experienced copywriters

Scalability

More clients means more coordination, emails and spreadsheets

Each client gets their own team in the platform, one overview

End client protection

Unclear boundaries, risk of direct contact with your clients

We never approach your end clients, guaranteed

Contracts & flexibility

Long-term contracts with fixed commitment periods

No long-term contracts, own dedicated account manager

We proudly achieved result for

Here is a small selection of the customers for whom we have achieved top positions on Google. We are, of course, proud of these accomplishments!

How does whitelabel link building at Popi work?

Onboarding & strategy

Within 1 business day after registration you get platform access and we schedule a 30-minute intake to set up your first client. Together we determine a link building strategy per client, tailored to their niche and competition.

Each client gets their own team on our platform, giving you a clear overview of all projects.

Link selection

We select the most relevant and high-quality websites for each of your clients. You can review and approve the selection, leave it entirely to us, or browse and order links yourself through our platform.

Only relevant quality websites
Over 52.000 sites te choose from

Content creation & publication

Our experienced writers create high-quality content tailored to each client. The articles are published on the selected websites including the agreed backlinks. You can choose to review the content before publication.

Top quality writers
Fast publication process

Scale and grow together

As your agency grows, we grow with you. Add new clients easily to the platform and we will handle the link building for each project. Your account manager ensures that all campaigns continue to run smoothly, so you can focus on what you do best.

Our whitelabel guarantee

Agencies are often worried about whether a whitelabel partner truly stays in the background. At Popi you can count on it.

We never approach your clients for our own platform
You determine your own pricing model and margin to your client
No long-term contracts, scale up or down whenever you want

Who is whitelabel link building for?

Whitelabel link building is suitable for any company that offers SEO services to their clients but wants to outsource the execution of link building.

Marketing agencies

No time to contact publishers, write content briefings, and manage payments? We handle all operations, you keep the strategy and client relationship.

SEO freelancers

No publisher network of your own? Use our platform and team as your back-office, so you can serve more clients without working extra hours.

Web development agencies

Built the website, now the client asks about SEO? Offer link building as an upsell without building a new team. We execute, you grow recurring revenue.

Important questions and answers

Questions about whitelabel link building?

Discuss the possibilities for your agency
Our SEO-consultants are always ready to help

Start with link building, join our platform now

Popi is a linkbuilding platform for SEO-marketers and business owners who want to improve their websites position.