Content creation with AI: a good idea or a no go?

AI, or artificial intelligence, has become indispensable in recent times. It can do a lot: from fetching information and controlling devices to even driving cars in some cases. In the digital world, AI has also made its mark. For instance, AI can swiftly generate content for your website, but is it a wise choice? Let’s dive into this topic.

What is AI?

Before discussing content creation with AI, let’s clarify what AI actually is. AI stands for artificial intelligence, a system that operates without human intervention. It gathers information from the internet and performs tasks based on this data. This can range from writing a text to controlling a car or managing household appliances — all done without human input.

Content and AI

AI can handle various tasks, including text creation. For example, it can write engaging SEO content for your website in seconds, saving you time and effort. You can even tweak the writing style to some extent. However, is this really the best approach?

While AI can generate text effectively, relying solely on it might not be ideal. AI-generated content may still contain errors and often lacks the 'human touch,' which is crucial for engaging writing. Google, for instance, values content that showcases personality, reliability, and expertise — referred to as E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). These elements are key to making your content stand out.

Get SEO content written by Popi

Text written by real people remains crucial. If you prefer not to write the content yourself or lack the time, you can choose to have your content written by Popi's professional writers.

Popi also offers comprehensive link building services, including keyword research and link selection, so you can focus on your business while we handle your content needs.