What is influencer marketing?

In recent years, influencer marketing has evolved into an indispensable component of marketing strategies. While not a new concept, people have historically been influenced through word-of-mouth advertising. The only difference now is that people are influenced through various online channels. Present-day influencers maintain a strong online presence and serve as role models for their many followers. Consequently, they wield significant influence over their target audience, which can be advantageous for certain businesses.

Why choose influencer marketing?

There are countless reasons why influencer marketing can be beneficial. One of the main reasons is that influencers can reach a specific target audience. Globally, there are influencers with their own specialties, such as travel, fashion, parenting, or interior design. This allows for targeted audience reach through an influencer's channel, making a campaign more successful and efficient than other forms of marketing.

Strong bond

Influencers generally have a strong bond with their followers. They can prompt their followers to take action, such as purchasing a particular product, exercising more, or participating in a survey. Influencers have cultivated a relationship with their followers, making the content they distribute powerful.

Types of influencers

There are different types of influencers categorized into five categories: mega, macro, meso, micro, and nano. This classification is based on their number of followers. The most suitable level for your business depends on your objectives and what you aim to achieve with your campaign. Whether it's building a connection with the target audience or generating brand awareness, there's a suitable type of influencer for every campaign.

Mega influencer

Mega influencers, with over a million followers, are the big players in influencer marketing. They are considered trendsetters with national and sometimes international fame. While they have extensive reach, their engagement rate (likes, comments) may be lower.

Macro influencer

Macro influencers have between one hundred thousand and one million followers. They are suitable for businesses looking to launch large campaigns. Although they have higher engagement rates, there's a risk of losing authenticity due to perceived commercialization.

Meso influencer

Meso influencers have between fifty thousand and one hundred thousand followers. Despite their lower reach, their engagement tends to be higher. They maintain closer contact with their followers and are selective about collaborations, making their content more credible.

Micro influencer

Micro influencers have between five thousand and fifty thousand followers. They often focus on specific topics and demographics, resulting in higher engagement and credibility despite having fewer followers. They have direct communication with their audience, making them suitable for building relationships with the target market.

Nano influencer

Nano influencers have a maximum of five thousand followers. Despite their small reach, they have a strong relationship with their followers, who perceive their content as honest and reliable. While their message may reach fewer people, it generates interaction.

What are the costs?

After considering all types of influencers, an important question remains: What are the costs associated with hiring an influencer? The cost varies depending on the campaign, influencer, and platform. Choosing an influencer with a smaller reach may be more cost-effective for generating interaction compared to influencers with a larger reach. Ultimately, the decision depends on your budget and campaign objectives, making influencer marketing accessible to most businesses.