Writing texts for your website: what to keep in mind

Your website needs to be filled with content, whether it's information about your business, engaging blogs, or product descriptions. This content is essential for your website, but creating it can sometimes be challenging. Below are some key factors to consider when writing for your website.

1. E-E-A-T: Experience, Expertise, Authoritativeness, and Trust

Google frequently updates its algorithm, and one of those updates highlights the importance of experience, expertise, authoritativeness, and trust (E-E-A-T) in content. Make sure your website's texts reflect these elements. Show that you're offering valuable and reliable information that is accurate and trustworthy. It's also important to demonstrate your authority on the subject. After all, you need to be knowledgeable about the topics you write about. Meeting these criteria can improve your ranking on Google.

2. Choose the right writing style

When writing content, it's crucial to maintain a consistent writing style. Your style should match your website and your target audience. For instance, if your site is often visited by seniors, you may consider using more formal language. However, in most cases, websites tend to adopt a more casual tone, using “you” or “we” to engage readers in a more informal way. Regardless of the tone, make sure that your style is consistent throughout the text.

3. Ensure grammatical accuracy

A well-written text should flow smoothly for the reader, free from grammatical errors. There's nothing more distracting than a text riddled with mistakes. Therefore, it's essential to focus on correct spelling and grammar. Always take the time to proofread your content or have someone else review it. You don't want readers to point out spelling mistakes that could damage your credibility.

4. Create engaging content for your readers

Your text should offer something valuable to the reader. It needs to grab their attention while providing new and useful information. Readers come to your website seeking answers, and your content should provide those answers. Additionally, your text should be compelling enough to encourage visitors to stay on your website. To achieve this, research what your audience is searching for and tailor your content accordingly. If, for example, your target audience is looking for tips and tricks on a specific product or topic, use your expertise to create a unique, informative piece.

5. SEO best practices

The content on your website can help you rank higher in search engine results, but you need to consider SEO (Search Engine Optimization) when writing. This process involves several key elements, in addition to the factors already mentioned.

First, decide on the topic for your content, making sure it’s something your audience is actively searching for. Conducting keyword research with SEO tools is essential to understand the search terms that matter to your audience. Once you know your target keywords, make sure to include them in headings, the title, and throughout the content. Lists, images, and videos can also enhance SEO performance. Don't forget to optimize your URL and meta description to accurately reflect the content. Adding internal and external links also helps search engines navigate your site more effectively, which can improve your overall ranking.