Buying backlinks: what you need to know

Backlinks are essential in any link building strategy. Link building and backlinks go hand in hand—because backlinks are what link building is all about. These are the links that point to your own website. The more backlinks you have—and the more authority those links carry—the higher your website can rank on Google.

Sounds effective, right? But how do you get those backlinks? You can buy backlinks on the link building platform Popi, so you don’t have to go hunting for them yourself. That saves you a lot of time and effort. Below, we’ll walk you through everything you need to know about backlinks and how buying them works.

What are backlinks?

Backlinks are links placed on external websites that lead to your website. Each backlink is tied to an anchor text—these are the clickable words in a blog. Keywords that your audience is searching for, are often used as the anchor. When someone clicks that anchor text, they follow the backlink URL and land on your site.

Domain authority matters

The website where the backlink is placed has its own authority. The higher this authority, the more value Google assigns to the link. That, in turn, boosts your position in Google—especially when you have multiple quality backlinks pointing to your site. This can even increase your own domain’s authority. A higher search engine position makes your site more visible and easier to find for (potential) customers.

How are backlinks added?

Backlinks are usually added within a blog post on an external site. That’s why backlinks are often called blog links or article links. It’s important to place the link in a relevant blog post. For example, a backlink with the anchor “landscaping company [city]” doesn’t belong in a blog about beauty or on a site about sports. The content must match the backlink and the external website—Google values this a lot, and it affects your search engine ranking.

! A good backlink must…

• … be high quality. A backlink should not come from a shady site but from a trustworthy site with strong authority and a high domain rating. You can check a site’s domain rating with SEO tools like Ahrefs. Popi also displays the domain rating for all connected websites.
• … be relevant. The backlink should fit your website, but also the article it's placed in.
• … not look spammy. Random links pointing to your site can hurt more than help. Backlinks need to look natural.

! Also, make sure the backlink…

• … is a follow-link. A no-follow link doesn’t pass on any authority, meaning it has no SEO value from Google.
• … uses a fitting anchor text. The anchor text should match your backlink, your audience, and the surrounding content. These clickable words should reflect keywords your audience actually searches for.

External vs. internal links

Besides backlinks—also called external links—you should also pay attention to internal links. These are links within your own website that point to other pages on your site. Internal and external links work well together and help both visitors and search engines navigate your site more easily.

- External link: a link from website A to website B
- Internal link: a link from website A to another page on website A

How do you get backlinks?

Backlinks can be incredibly valuable for your website. Used correctly, they can offer major benefits—like higher rankings in Google, which leads to more visibility and more clicks. You can get backlinks by buying them through a link building platform like Popi.

Buy quality backlinks on Popi

Buying strong backlinks on Popi is super easy. Popi is a link building platform where you can purchase backlinks from thousands of different websites. The best part? You don’t have to pitch your link to random sites yourself. You simply select which site you want your backlink to appear on—that saves a ton of time.

Of course, it’s important to choose a site that’s relevant to your link. Popi lets you filter by:

• Category, like home & living, lifestyle, or business
• Metrics, like domain rating
• Price
• Language

Outsource your backlink building

Building links via Popi is quick and simple—but if you don’t have the time or knowledge to handle it yourself, we’ve got you. Link building is a long-term process that requires ongoing attention. Luckily, Popi has experienced link building experts ready to help with managed link building.

Curious what Popi can do for you? Sign up today and start building your links right away. Want a tour of the platform first? One of our link building experts would be happy to give you an onboarding.