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Buying backlinks

Lilian Boers

  • 21 May 2024
  • 4 minute read

In a link building strategy, backlinks are indispensable. Link building and backlinks go hand in hand; it's what it's all about. The more backlinks and the more authority they have, the higher you can rank on Google.

Sounds effective, those backlinks, but how do you get them? You can buy backlinks on Popi's link building platform, so you don't have to search for them yourself. This saves you a lot of time and effort. Let's break down more about backlinks and how buying them works.

What are backlinks?

Backlinks are links on an external website that point to your website. Backlinks have authority. The higher this authority, the more value Google places on them. This, in turn, has a positive effect on your Google ranking, especially when many high-quality backlinks point to your website. Your position in the search engine will thus rise, which is what you want.

It's also important to create a natural link profile. You can achieve this by having as many different backlinks as possible pointing to your site. This includes internal links: links from your own website that also point to other pages within your website.

A backlink is often embedded in a blog on the external website, hence why it's often called a blog link or article link. It's important to embed the link in relevant, fitting content. The content should align well with the link and the external website, as Google places a lot of value on this, which also affects your ranking.

Buying good backlinks

You can easily buy good backlinks on Popi. Popi is a link building platform where you can buy countless backlinks. You can choose from thousands of different websites where your link can be placed. The great thing about this is that you don't have to search for websites willing to place your link yourself; you can simply select the website where you want to buy a backlink. This saves a lot of time. It's important, though, to choose a website that matches your backlink.

Furthermore, on our platform, we have many high-quality backlinks. With an authoritative, quality backlink, you can give your position a real boost. You can see the authority of a backlink in the various metrics on our platform, indicated for each site. The higher the authority of the website, the more this backlink can give your site a boost.

Outsourcing buying backlinks

Popi is an easy platform where you can shop between the different websites where you want to place your link. However, you may not have time for this. Fortunately, there are plenty of SEO experts at Popi who are willing to take on this task for you. Outsourcing the purchase of backlinks is an option we offer within Popi through managed link building. We will conduct keyword research to determine which keywords your target audience is searching for and where you can therefore score. We then look for a suitable website where the backlink can be placed, in combination with the keyword. In addition, we can also write a relevant blog that fits well with the link and the website where the link will be placed. Of course, you can also ensure that you write the text yourself; everything is possible at Popi.

About Lilian Boers

Een echte taalfanaat, dat ben ik. Als taalgekkie was de keuze snel gemaakt welke opleiding ik wilde gaan volgen: de opleiding Communicatie. Na het afstuderen heb ik de schoolbanken ingeruild voor een bureaustoel bij Popi. Hier werk ik al een dikke drie jaar als tekstschrijver, met veel plezier. Inmiddels heb ik al duizenden teksten op de teller staan met onderwerpen die uiteenlopen van A tot Z.

Lilian Boers

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