Link building in 2024

You've probably heard of it: link building. Google has always said that links are very important for achieving a high ranking. However, the interpretation of these links has changed over time. Initially, it was believed that endlessly spamming could result in a higher ranking. Fortunately, this is no longer the case. Nowadays, it's crucial to listen to the needs of internet users, focus on quality, and valuable content also plays a significant role. Below, we'll tell you more about link building and what's important right now.

What does link building mean?

Link building is crucial for a high position in Google's search results. Link building consists of internal and external link building. Internal link building means that your visitors can easily navigate your website. The link structure must be in order for this reason, allowing effortless navigation to other pages. An example of internal link structure is links from the homepage to a blog.

In addition to internal link building, there's also external link building. To rank higher in Google, authority is important. You build this for your website through linkbuilding. In other words, links from external websites referring to your site. Such a link is also called a backlink. The quality of the links is important because Google measures it. Google looks at the authority in all these links. The more authority this link has, the more valuable the link, and the better it is for your website. An example of such a valuable link is a link from a government website or a news site. These types of websites have a lot of authority on the internet.

Why is link building important?

We can give a brief and concise answer to that. Link building is one of the most important factors for your position in Google. The more valuable links pointing to your website, the higher your authority becomes, and the higher you can rank in Google. Link building also creates trust through links. Plenty of reasons to add links to your website.

How do you get relevant links?

There are many ways to get external links. The goal of these links is to increase the popularity of the website so that you rank higher in Google. Sounds easy, but how do you get these links? First of all, keep in mind that it's important to score many relevant links. These have more effect on your position.

For example, you can approach different people and companies asking them to link to your website. You can also sign up for a link building platform like Popi, where approaching people and companies is a thing of the past. On this platform, you'll find everything in one place. You can immediately see the metrics of the link and whether it matches well with yours.

How does Google determine my position?

Google values ​​several aspects surrounding the links. As mentioned earlier, the links must be of high value. A link from an authoritative website, for example, is beneficial.

In addition, the content surrounding the link is very important. A link is often processed in a text. The content must be relevant, must match the site the link refers to, and must match the site it will appear on. Google released an update, Google Helpful Content, where some things have changed when it comes to content. Content must be valuable for the reader, not just for the search engine. Google introduced E-E-A-T for this purpose. This abbreviation stands for experience, expertise, authoritativeness, and trustworthiness and indicates that the content must be trustworthy and expertly written. An essential aspect regarding link building, nowadays.

Google also considers the value of your domain important in determining your position. This value is determined by numbers, which provide a good indication of your position. However, there is a condition: keep it natural. Google always keeps an eye on the link building activities of websites. Google looks at where the links come from, whether they are relevant, and how many links are created in a certain period. To keep it as natural as possible, you need a combination of internal and external links of high and lower quality. This way, Google determines the position of your website.

Make sure you don't refer as many links as possible to your website. This can come across as spam and can have adverse effects on your position in Google.

Backlinks in the future

Do backlinks still matter in a few years? Absolutely! In a successful SEO strategy, backlinks cannot be forgotten. The rule still applies: the higher the quality and relevance of the links, the more relevant Google finds your website. However, it's important to keep an eye on Google's algorithm and continue to adapt to it. Additionally, links remain an important part of SEO because links are the building blocks of the search engine.